West Virginia Marketing: How Local Consumer Behavior Has Changed in West Virginia Since COVID-19
The way West Virginians shop, search for businesses, and engage with brands has drastically changed since the COVID-19 pandemic. While in-person shopping and local business support remain strong in cities like Charleston, Morgantown, and Parkersburg, the shift toward online research, digital transactions, and social media engagement has accelerated. Businesses that once relied solely on foot […]
