In the competitive world of local service businesses, digital marketing can be the key to standing out. A West Virginia-based HVAC company sought our expertise at WV Digital to improve their online presence and generate more leads. With a focus on Google PPC (Pay-Per-Click) advertising, we developed a strategy that significantly increased their traffic and customer inquiries.

The PPC Strategy

WV Digital implemented a Google PPC campaign designed to maximize conversions while keeping costs manageable. Our approach included:

• Keyword Targeting: We researched and selected high-intent keywords such as “24 hour HVAC services near me,” “HVAC services near me,” and “emergency HVAC service.”
• Geo-Targeting: Ads were shown only to users within a 50-mile radius of Morgantown to ensure high-quality traffic.
• Ad Copy Optimization: We crafted compelling ad copy highlighting the company’s fast response times, affordable pricing, and customer satisfaction.
• Landing Page Enhancements: The business’s website was optimized for conversions, with clear call-to-action buttons and a streamlined contact form.
• Bid Strategy & Budget Management: We focused on cost-effective bidding to keep ad spend under control while maximizing exposure.

The Results

The campaign delivered outstanding results:

• 1,000 clicks within the first three months
• 12% click-through rate (CTR)—well above the industry average
• Reduced cost-per-click (CPC) over time due to ad performance improvements
• Significant increase in service calls and online inquiries

By leveraging Google PPC, the HVAC business saw a dramatic rise in customer engagement, leading to more booked appointments and revenue growth.

Why PPC Works for WV Service Businesses

For service-based businesses in West Virginia, Google PPC advertising is one of the most effective ways to generate leads. With proper keyword targeting, budget allocation, and campaign optimization, local businesses can outperform competitors and secure more customers in their area.